Work Experience
Professional Journey
June 2023 - Present
SEO & PPC Specialist
Kathryn Cahoon Consulting
United States (Remote)
My freelance work consists of creating tailored SEO strategies for small businesses, which includes a cohesive branding and content strategy. Additionally, I develop, manage, and optimize PPC campaigns from the ground up. My PPC campaigns consistently outperform industry standards and deliver tangible results in the form of increased sales.
January 2020 - May 2020
Sales Rep
HelpCloud LLC
Lindon, UT
During my time at HelpCloud I closed upwards of 40% of all outbound sales calls, consistently surpassing monthly sales quotas. Additionally, I successfully signed on at least 2 new long-term accounts per week, which lead to a significant increase in monthly revenue by $15,000. These accomplishments speak to my dedication and effectiveness in driving sales growth for the company.
April 2017 -
June 2018
Paraprofessional
Alpine School District
Saratoga Springs, UT
In my role as a paraprofessional, I employed tailored intervention strategies and a trauma-informed approach to modify behavior and help students with special needs achieve their individual goals. By prioritizing empathy and understanding, I created a safe space where students felt valued and supported, ultimately facilitating their academic and personal growth.
Personal Project
May 2020 - October 2020
Lead Generation
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I took the initiative to learn a new skillset in digital marketing by generating leads for local businesses. I leveraged dynamic SEO strategies, social media channels, and developed website content to successfully drive highly targeted, buyer-motivated leads to local business owners.
Education
May 2022 -
May 2023
Master of Science in Digital Marketing
Full Sail University
Winter Park, FL
Throughout my graduate studies, I maintained a 4.0 GPA, underscoring my dedication to academic excellence and strong performance. Additionally, I obtained certification in Google Analytics, highlighting my proficiency in data analysis and reporting techniques. These accomplishments reflect my commitment to continual learning and mastery of relevant skills in the field.
April 2013 -
April 2017
Bachelor of Science in Child Development
Brigham Young University - Idaho
Rexburg, ID
During my undergraduate studies, I specialized in language and reading development in elementary school aged children. I developed and implemented comprehensive curricula and engaging activities aimed at nurturing cognitive, physical, and social-emotional growth in students.
Professional Skillset
SEO
PPC Campaigns
Lead Generation
Market Research & Analysis