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Resy PPC Campaign

When I first met this client they had recently experienced a significant 30% drop in revenue for their restaurant and were looking for a solution to recover their loss and safeguard against future dips in business. I helped by developing a Google Ads Search campaign which drove targeted traffic to my client's Resy page and significantly improved the number of table reservations booked through the Resy platform.

Google Ads Report

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One of my main objectives for this campaign was to keep costs low and results high to maximize my client's ad budget. This particular week I achieved an average 13.46% click through rate, nearly double industry standard. Overall I kept the cost per click down to around $0.35 per click. And my ads were showing in the top of Google search results over 70% of the time.

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I achieved all of this by conducting keyword research and continued testing of new search terms. I regularly updated negative keywords to keep my ads from being shown in irrelevant search queries. And I regularly updated and tested new ad copy.

Resy Reports

Sunday July 21
Sunday September 24
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VS

  • 25% increase Sunday reservations (online)

  • 43% increase walk-in reservations

Saturday July 22
Saturday September 9
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Resy Sep 9 Sat.png
VS

  • 18% increase Saturday reservations (online)

  • 28% increase walk-in reservations

  • 77% decrease cancellations/no shows

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